Switch up your marketing

WHO IS SWITCH?

Switch is an opportunity to partner with someone who can switch up your marketing, create big brand ideas and connect you to some of the best social, design and production people out there.

Finding the right switch

Every communication. Every campaign. They all start with an insight that focuses everyone’s thinking. When those insights are found, it’s a light bulb moment. A switch is flicked. And suddenly everything is clear.

Defining your identity

Your brand identity is far more than a logo. Your brand is defined by what you do. It’s your tone of voice. It’s your personality. It’s a promise made – and kept. What’s your brand promise? Let’s get that right before you make your next move.

Creating work that works

If you’ve skipped to this part of the website, you probably just want to see some work, right? Well here’s the latest production, a t.v. commercial that’s part of a new brand campaign for Elston.

Evolving Elston’s brand

Elston is one of Australia's largest privately owned and operated financial services companies. Their success has been driven by a management team that embraces change and believes in reinvesting in the business, its people and its brand.

In 2019 they were keen to revamp their website. That’s when Switch was brought in steer the project. The site wasn’t too old, but it did look quite dated and it was difficult to navigate.

It was decided that we needed to go back to basics, rethink the sitemap, draw up new wireframes and create a structure that made it easier and more welcoming for visitors.

Messaging was simplified. Visuals were freshened. Features were translated into benefits. And in the process, the brand started to find its voice. Switch worked with internal stakeholders to define the Elston vision. We looked at all touch points, from emails to powerpoints, and trained staff on the how and why of Elston communication. As a result, the Elston brand started to feel more consistent. Piece by piece we were building trust.

By 2020 Switch had begun working on the creation of advertising for Elston. Switch worked from concept through to writing, animation and sound production. The finely embroidered graphics that appeared on the telly and in variety of digital channels have now become part of Elston’s visual language. The Elston brand is stronger than ever, and Switch is still working closely with the Elston team today.